NBB Thousand Cities and Thousand Stores: From Strategic Approval to One City, One Store, a New Journey of Physical Franchise

NBB Qiancheng Qiandian National Chain Franchise Store, since its strategic establishment in 2023, has undergone more than a year of trial operation and has formed a mature physical franchise model, providing entrepreneurs with low threshold and high return entrepreneurial opportunities.
1、 Strategic Launch: Entity Layout from 0 to 1

1. Strategic project proposal (2023/02)
   After 2 years of market research, NBB has officially launched its offline physical franchise strategy, aiming to enter the big health physical race with the goal of “thousands of cities and thousands of stores”. The headquarters incubation center has been established synchronously to provide full chain support for the subsequent store landing.
2. First store landing (2023/05)
   As a tribute to NBB’s second five-year plan, the first flagship store officially launched on May 20th, marking a crucial step in the brand’s strategic transformation from online to offline entities.
   2、 Model verification: successful practice of franchisees
3. Transformation of Interbank Investors (2023/06)
   As the first “crab eating” store in the internal recruitment, the owner of Yongzhou store was originally a small package foreman in the construction industry. Due to the downturn in the real estate industry, he decisively crossed over and joined the NBB big health track. Starting from the third month, the store has achieved an average monthly profit of over 46000 yuan, verifying the feasibility of the model.
4. Breakthrough in Entrepreneurship within the Industry (2023/09)
   The owner of the flagship store in Lanzhou has 10 years of industry experience and chose to follow NBB into the physical track in the face of external environmental changes. The store has an average monthly profit of over 38000 yuan and has successfully opened 4 franchise stores, shifting its focus to physical operations.
   In addition, stores such as Minxian, Fuyang, and Longnan have also been established, forming a network of stores covering multiple regions, laying the foundation for subsequent large-scale expansion.
   3、 Direct sales verification: One year transcript showcases strength
   In May 2024, NBB’s directly operated stores celebrated their first anniversary of trial operation and delivered impressive results:
   ·Direct operated stores achieve efficient return on investment within one month;
   ·After personally operating for one year, each individual store achieved an annual profit of over 500000 yuan;
   ·A mature operational system, product structure, and customer service model provide franchisees with replicable success models.
   4、 Headquarters Empowerment: Comprehensive Support from 9 Service Teams
   In April 2024, NBB headquarters completed the assembly of 9 service teams, covering investment attraction, marketing, operation, design, training, delivery, materials, price control, supervision and other full modules, providing franchisees with full cycle support from site selection to operation, ensuring the steady progress of the “Thousand Cities, Thousand Stores” goal.
5. Limited opening: low threshold to seize one city, one store
   In May 2024, NBB officially opened its franchise in limited quantities, with an ultra-low threshold of 29800 yuan (the original fee was 99800 yuan) to open an exclusive “one city, one store” competition, providing entrepreneurs with a cost-effective entry opportunity.
   Core rights and interests of franchisees
   ·Immediately establish a regional protection mechanism for franchisees to safeguard exclusive business rights and interests;
   ·Includes product support worth 36800 yuan as a gift;
   ·Professional store decoration design and operational advertising design provided by the headquarters;
   ·It provides free full entrepreneurial support such as market research, short video operations such as Tiktok, marketing copywriting, and sales training.
   6、 Future outlook: One city, one store, racing and enclosure of land
   At present, the NBB store network has covered multiple provinces and cities across the country, forming a preliminary layout of “one city, one store”. Through the limited edition policy of 30% off to grab a spot, the brand is accelerating the “Thousand Cities, Thousand Stores” strategy, providing low-risk and high potential physical entrepreneurship platforms for more entrepreneurs.